Search Engine Optimization (SEO)
Because of the sheer size of the archives of some blogs, and the amount of content in blogs, blogs do very well in getting visitors from search engines. In fact, I would dare to say that blogs are one of the best platforms for you to target and capture search engine traffic.
For my own blog here at Blogopreneur.com, I get more than 50% of my unique visitors from search engine traffic, and in a month, I am getting search traffic for thousands of different search terms.
I think it is also useful to realise that search engines bring in the most targeted traffic! Why? Because these people are already searching for information! If your site pops up in the first few results, it creates a perception that you know about that keyword or key phrase they are searching for.
